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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing agency, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient engagement, and practice growth. Lauren’s concentrate on ROI and passion for locating the vital details that change campaigns from great to wonderful include creating a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate strategy for forecasting ROI before media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey started her profession as a company account individual for a range of pharma brand names and later on spearheaded the advertising and marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

He leads a group of media method, media planning, media acquiring and media execution experts that collaboratively make certain that campaign objectives are attained in order to optimize involvements and ROI. Lauren’s profession in electronic and media started in the 90’s, equally as electronic ended up being a sensible advertising and marketing channel.

While at Underscore, she spent three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo’s audience base and show out ROI from electronic media to retail acquisition.